Essays about: "literature review on mobile advertising"

Found 2 essays containing the words literature review on mobile advertising.

1. 1. Mobile Advertisements:Millennials' Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreea Greenstine; Andriy Lukin; Mariia Buzynna; [2014]
   Keywords : advertising; mobile marketing; Millennials;

   Abstract : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. READ MORE

3. 2. Implications of New Technology and Services in the Software Industry : A Review of the literature

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Sara Khosravi; [2012]
   Keywords : Software; innovation; strategic management ;

   Abstract : The development of the internet to a more interactive and communicative instance as well as new developments in the software industry and new services that are available to companies and users warrants an investigation of this emerging field of business. In order to shed light on this topic a systematic search of the current literature has been conducted using some specific areas of the software industry as search words (Cloud computing, open source, on line advertising, mobile software and service oriented architecture) dating back from 2007 until present. READ MORE