Essays about: "logistics of sony ericsson"

Found 3 essays containing the words logistics of sony ericsson.

  1. 1. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Magnus Fagerlund; Jonas Körner; [2010]
    Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

    Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

  3. 2. Alternative outbound transportation moder for sony Ericsson

    University essay from Lunds universitet/Teknisk logistik

    Author : Jesper Nilsson Cederholm; Samir Smajic; [2009]
    Keywords : Alternative Transportation; Supply Chain Management; Logistics; Technology and Engineering;

    Abstract : Purpose: Identify alternative to the current air transportation routes from supply units in Asia to European customers. The authors strive to provide the department of Supply Flow & Logistics with proposals of how they can reduce their costs and environmental effects connected to transportation. READ MORE

  4. 3. Reference tool for perceived quality - within the Sony Ericsson Product Business Unit Accessories Organization

    University essay from Lunds universitet/Förpackningslogistik

    Author : Jakob Frey-Skött; [2007]
    Keywords : Attractive quality; ; concept development; ; focus group; ; in-depth interview; ; Kano; ; open metric; ; perceived quality; ; product development; ; product quality; ; quality requirements; ; Sony Ericsson; ; user needs; ; Voice Of the Customer.; Technological sciences; Teknik; Technology and Engineering;

    Abstract : Title Reference tool for perceived quality ? within the Sony Ericsson Product Business Unit Accessories Organization. Author Jakob Frey-Skött Supervisors Annika Olsson, Department of Design Sciences, Division of Packaging Logistics, Lund Institute of Technology, Lund University. READ MORE