Essays about: "loyalty Hotel"
Showing result 1 - 5 of 10 essays containing the words loyalty Hotel.
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1. Developing Sustainable Talent Management in the Hotel Industry : Can Sustainable Talent Management lower the turnover rates in hotels?
University essay from Södertörns högskola/TurismvetenskapAbstract : The hotel industry is characterized by high staff turnover rates and it seemingly struggles to keep its talented employees. Therefore, the purpose of this study was to identify central factors relevant for the development of Sustainable Talent Management in the hotel industry. READ MORE
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2. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE
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3. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE
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4. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. READ MORE
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5. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE