Essays about: "loyalty strategies"
Showing result 1 - 5 of 126 essays containing the words loyalty strategies.
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1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE
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2. Reputation Management in a Digital Age : How start-ups control their online reputation
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE
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3. Are energy companies keeping their part of the contract? : Investigating young knowledge workers’ interpretations of retention strategies
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Denna studie undersöker hur unga kunskapsarbetares intention att stanna hos sin arbetsgivare påverkas av strategier arbetsgivare använder för att behålla medarbetare, retention strategies. Studien behandlar teori relaterad till det psykologiska kontraktet, retention strategies och unga kunskapsarbetares arbetsrelaterade preferenser. READ MORE
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4. The role of customer-based brand equity in the direct-to-consumer business model
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE
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5. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE