Essays about: "luxury consumer goods"

Showing result 1 - 5 of 30 essays containing the words luxury consumer goods.

1. 1. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
   Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

   Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

3. 2. Consumers' involvement of online luxury purchases

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Rubar Onursal; Nor Reda; [2022]
   Keywords : Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

   Abstract : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE

4. 3. To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anu Soiniitty; Lisa Sittig; [2020]
   Keywords : Consumer resale behaviour; consumer resale motivations; personal luxury goods; second-hand markets; exploratory research;

   Abstract : Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. READ MORE

5. 4. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lyu Wenxi; Gong Yi; [2020]
   Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

   Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

6. 5. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Marco Bojic Olsson; [2020]
   Keywords : Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

   Abstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE