Essays about: "målgrupp"

Showing result 1 - 5 of 150 essays containing the word målgrupp.

  1. 1. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Nilsson; [2023]
    Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

  3. 2. Lull : a Mental Wellbeing Website for International Graduate Students

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Bianca Veronica Budulacu; [2023]
    Keywords : mental wellbeing; web application; international graduate students; mentalt välbefinnande; webbapplikation; internationella masterstudenter;

    Abstract : At its core, mental wellbeing refers to positive self-perception, effective coping with challenges and positive social interactions. International students mental wellbeing can be negatively impacted as they face additional challenges compared with domestic students, such as cultural and social differences. READ MORE

  4. 3. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    University essay from Högskolan i Halmstad

    Author : Jonas Helgesson; Kristian Stojkovic; [2023]
    Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE

  5. 4. The startup journey from idea to first Proof of concept - customer : A multiple case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Rita Blomstersjö; Axel von Grothusen; [2023]
    Keywords : Entrepreneurship; Proof of concept; Customer acquisition; B2B; Startup; Sell first - Build later.; Entreprenörskap; Produkt validering; Kundförvärv; B2B; Startup; Sälj först - bygg sen.;

    Abstract : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. READ MORE

  6. 5. Hälsofrämjande platser i den växande staden : ett gestaltningsförslag för Sävja kyrkas utomhusmiljö med inriktning på mental återhämtning och stressreducering

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Ellen Eriksson; [2023]
    Keywords : Återhämtning; Stressreducering; Gestaltning; Landskapsarktiektur; Bostadsnära grönytor; Sävja kyrka;

    Abstract : Dagens samhälle växer konstant och urbaniseringen sker i allt högre grad. Exploatering och förtätning anses vara en naturlig del av samhällsutvecklingen och kan i teorin generera en god livsmiljö. READ MORE