Essays about: "m commerce marketing"
Found 5 essays containing the words m commerce marketing.
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1. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE
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2. Factors affecting the proportion of smartphone usage at Flygresor.se
University essay from KTH/Matematisk statistikAbstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE
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3. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. READ MORE
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4. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE
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5. Wap usage In Sweden : Could i-mode be an option?
University essay from IHH, InformatikAbstract : Mobiltelefonianvändningen har sedan början av 2000-talet haft en stark tillväxt och till-sammans med utvecklade tekniker ifrån Internet uppstod förutsättningar för en ny marknad – mobilt Internet. Europa, Nord Amerika och Japan ledde utvecklingen. READ MORE