Essays about: "made in china country of origin"

Showing result 1 - 5 of 8 essays containing the words made in china country of origin.

  1. 1. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  3. 2. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE

  4. 3. Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kim-Hoa Chau; Neringa Kudevičiūtė; [2017]
    Keywords : country of origin; country image; product-country image; China; cosmetics; attitudes; consumer ethnocentrism; purchase intention;

    Abstract : Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy. READ MORE

  5. 4. Attitudes against products "Made in China" : The importance and Challenges of Country of Origin

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Emelie Andersson; [2015]
    Keywords : ;

    Abstract : The last decades shows that an increasing number of companies entering the international market as the globalization open the doors for the business world. There is an increased demand of products on the market as a result of this, and the Chinese suppliers are responding to the competition with increasing quality and higher prices. READ MORE

  6. 5. Made in China - Swedish Consumers’ Perception of China as a Country of Origin

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Terese Andreasson; Sarah Muller; [2013-07-16]
    Keywords : China; COO; CI; Swedish; consumer; attitude; brand; product;

    Abstract : Since China’s economy has grown rapidly after the fall of Communism, attention has been brought to the topic of China as country of origin and its country image in the global market. In order to determine how this affects the Swedish costumers’ purchase decision, a quantitative survey was conducted among 30 participants, whose answers were divided based on age, gender and educational level. READ MORE