Essays about: "magazine advertising"
Showing result 1 - 5 of 15 essays containing the words magazine advertising.
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1. An economic room of one's own : A study of commercial femininity in Swedish beauty advertising 1930–1950
University essay from Uppsala universitet/Ekonomisk-historiska institutionenAbstract : Based in the rapidly changing economic and cultural rooms of 1930s and 1940s Sweden, this study consults beauty advertising to find how advertiser’s endeavours to reconcile industrial mass consumption with individuality looked in the weekly press and how depictions of femininity changed throughout the interwar period and into the early-post war era. Advertisements found in woman’s weekly magazine Husmodern were studied through a methodology combining theories on narrative and performance, finding that individuality in advertising 1930–1950 was largely achieved in the latter part of the period through an increasingly personal style of advertising, using tropes of friendship and community to inspire consumption in contrast to the anonymity of the earlier period. READ MORE
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2. Lather, Rinse, Repeat – The Stereotyping of Women in Magazine Grooming Advertisements
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study investigates how magazine grooming advertisements currently portray and stereotype women. By examining women’s portrayal and stereotyping, this research aims to uncover whether advertising depicts women fairly based on their changing role in society from a rather traditional, domestic and dependent role to a more non-traditional, professional and independent one. READ MORE
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3. Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose: This study aims to provide insight into the consumer perceptions of explicit marketing towards LGBT consumers. Furthermore, it examines the current status of implicit gay marketing Methodology: Triangulation was adopted combining both content analysis and netnography to qualitatively analyse consumer perceptions from three different perspectives. READ MORE
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4. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns
University essay from Högskolan i HalmstadAbstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE
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5. Advertising and the role of gender : A study of Sweden,France and Spain magazine advertisements
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The gender portrayals study aims to understanding how the roles of men and women are portrayed in magazine advertisements. This has been an issue investigated over the past decades as companies try to achieve a higher level of sales of their products and services and the gender issue influences in how this companies plan one advertising program or another. READ MORE
