Essays about: "management practice and CRM"
Showing result 1 - 5 of 12 essays containing the words management practice and CRM.
-
1. SIMULATION TRAINING: FROM THE STUDENTS' POINT OF VIEW
University essay fromAbstract : Background: Simulation training is a well-grounded concept that is used to increase and maintain safety in various industries such as aviation, military, and health care. Simulation training is today an integrated part of the Bachelor programme in nursing. READ MORE
-
2. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company
University essay fromAbstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE
-
3. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE
-
4. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE
-
5. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE