Essays about: "management thesis on brand"

Showing result 1 - 5 of 212 essays containing the words management thesis on brand.

  1. 1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  3. 2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  4. 3. A sustainability-focused innovation management and product development framework - Based on current practices at Mips

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Nathapong Khumhongsa; Deva Pérez Orviz; [2023]
    Keywords : ;

    Abstract : Mips is a growing, ingredient brand that develops security systems for helmets. Their continuous growth has led to the need to define the Innovation Management and Product Development processes. READ MORE

  5. 4. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Lovisa Bivstedt; Miranda Sjöqvist; [2023]
    Keywords : Sportswear Organisations; Social Brand Activism; Navigation; Woke Washing; Disclosure;

    Abstract : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. READ MORE

  6. 5. Optimisation of warehouse for second-hand items using Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Simon Osnes; [2023]
    Keywords : Second-hand; Machine Learning; Data Analysis; Feature Selection; Clustering; K-Means; Second-hand; Maskininlärning; Dataanalys; Urval av Attributer; Klustring; K-Means;

    Abstract : Warehouse management and organisation often use the popularity of items to assign placements in the warehouse and predict sales. However, when dealing with only unique second-hand items another solution is needed. READ MORE