Essays about: "market communication plan"
Showing result 1 - 5 of 36 essays containing the words market communication plan.
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1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE
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2. Strategic Key Success Factors for Divesting in the Nordics : A case study of divestitures advised by KPMG
University essay from Linköpings universitet/Industriell ekonomiAbstract : Over the past decades, the divestiture market has steadily been growing but there are signals that indicate that a large portion of these transactions can be seen as unsuccessful. To improve the number of successful divestitures, the purpose of the study is to identify key success factors that can help firms to succeed with their divestitures in the Nordic market. READ MORE
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3. Logistical consequences of rapid deliveries in omnichannel retailing : Investigating the impact of 15-minute deliveries on the demand management and order fulfilment process
University essay from Linköpings universitet/Logistik- och kvalitetsutvecklingAbstract : The need for fast, flexible, and sustainable deliveries has become a key priority for companies as customers demand more convenience in their purchasing experience. Retailers have responded by developing their logistics into an omnichannel to meet these expectations, which has made the supply chain more complex. READ MORE
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4. SUSTAINABLE DIGITAL TRANSFORMATION - A study on how Swedish manufacturing firms can achieve sustainable digital transformation
University essay from Göteborgs universitet/Graduate SchoolAbstract : The revolution of digital technologies has transformed the fundamental nature of a various range of organizations and business models, which increase productivity and creativity to address market demand more effectively than ever and allow faster information sharing thus reaching higher levels of collaboration. However, digital transformation often comes with many challenges, which require lots of time, effort, and willpower to get major transformative effects from new technology. READ MORE
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5. Family-owned SMEs: Role models of crisis management A case study of how the practice of crisis management has been performed by nine Swedish family-owned SMEs during the Covid-19 pandemic
University essay from Göteborgs universitet/Graduate SchoolAbstract : Despite SMEs accounting for 99,9% of all registered firms in Sweden and that non-listed family-owned firms outperform their counterparts during crises, previous studies have neglected the field, resulting in an undiscovered void. Quantitative studies performed in the area serve a purpose for discovering how family-owned SMEs financially distinguish from other firms, but unfortunately such studies miss the important variable: what do they actually do? Through this qualitative study of crisis management as practice, we bridge the quantitative and qualitative, and present how Swedish family-owned SMEs have practiced crisis management during the Covid-19 pandemic. READ MORE
