Essays about: "market entry poland"

Found 1 essay containing the words market entry poland.

  1. 1. Entry Mode Strategies for ire into the Polish Market : A Case Study of ire Möbel AB

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Christopher Johansson; Carl-Johan Ingvarsson; Fredrik Spak; [2007]
    Keywords : Internationalization process; Entry modes;

    Abstract : Background: In today’s business environment it is important to find new customers. An action that has been widely used is to enter foreign markets. Most firms are always seeking to maximize their profits, which can be achieved if an entry into a foreign market is performed. READ MORE