Essays about: "market orientation"

Showing result 1 - 5 of 225 essays containing the words market orientation.

1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   University essay from Göteborgs universitet/Graduate School

   Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

3. 2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

4. 3. An Analysis of Environmental Sustainability Practices of Swedish Start-ups : From an Ecological Orientation Perspective

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mohammad Arafat Rahman; Nusrat Jahan Suchy; [2023]
   Keywords : Start-ups; Sustainability; Ecological orientation; Environmental sustainability; Sustainable Development; Sustainable entrepreneurship;

   Abstract : Purpose: The paper aims to identify the ecological orientations of the Swedish start-ups and explore the opportunities and challenges to determine their environmental sustainability actions. Methods: The study used a qualitative method for conducting this exploratory type of research. READ MORE

5. 4. Proposal for revised criteria for daylight provision for the European Daylight Standard EN 17037:2018+A1

   University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Zhengyu Jin; Xintong Chen; [2023]
   Keywords : Daylight; Residential; European Standards; Compliance; Spatial Daylight Autonomy; Technology and Engineering;

   Abstract : The European daylight standard EN 17037 was first introduced in 2018 with the aim of encouraging building designers to evaluate and ensure adequate daylight provision in buildings. However, experience has shown that the standard’s criteria are generally perceived to be too challenging to achieve. READ MORE

6. 5. Evaluation of a computational method for natural fiber-reinforced plastics

   University essay from KTH/Hållfasthetslära

   Author : Anna Lim; [2023]
   Keywords : PPNF; Composite material; fiber orientation; natural fiber; coupled analysis; PPNF; Kompositmaterial; fiberorientering; naturfiber; kopplad analys;

   Abstract : The importance of using natural fiber composites (NFCs) has been addressed as a substitution for synthetic fibers, such as glass and carbon fibers. This substitution contributes significantly to reducing greenhouse gas emissions, aligning with the environmental responsibilities of engineering industries. READ MORE