Essays about: "market potential Questionnaire"

Showing result 1 - 5 of 77 essays containing the words market potential Questionnaire.

  1. 1. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oliwer Holm; Philip Hansson; [2024]
    Keywords : Sustainable Transitioning; Petroleum Industry; Expectancy- Value Theory; Motivation;

    Abstract : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. READ MORE

  2. 2. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  3. 3. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Stina Helena Mortensen; [2022]
    Keywords : Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

    Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE

  4. 4. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
    Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

    Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

  5. 5. The New Labour Landscape in a Post COVID-19 Society: Comparing Service-Versus Product-Oriented Organisations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gurgen Karamyan; Simon Petrus Alexander Kotton; [2022]
    Keywords : COVID - 19; Employee perception; Working remotely; Service-oriented organisations; Product-oriented organisations; New labour landscape; Business and Economics;

    Abstract : The impact of COVID-19 had unprecedented effects on the international labour market. Businesses went bankrupt, employees were fired, and organisations and employees had to adapt to swiftly working remotely from the office. READ MORE