Essays about: "marketing acculturation."

Found 5 essays containing the words marketing acculturation..

  1. 1. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
    Keywords : Business administration; International Business;

    Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE

  3. 2. Podcast Social Marketing: : “Selling Integration like soap”

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Agri Dehqan; [2017]
    Keywords : Social Marketing; Acculturation; Podcasting; Sveriges Radio; Thematic Analysis;

    Abstract : To identify key issues concerning the use of Swedish Radio’s podcasts as a vehicle for social marketing to promote integration, a thematic analysis was conducted on podcasts published by the Kurdish department of Swedish Radio (SR) during one week. From a total of 37 published podcasts which were analyzed during the chosen time frame, three central themes were identified: (a) crime and criminality, (b) incidents and events related to different municipalities and at state level in Sweden at the time, and (c) issues related to refugees and immigration in Sweden. READ MORE

  4. 3. Utilizing entrepreneurs’ cultural capital as marketing strategies in the restaurant industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edgar Leon; David Marriaga; [2016]
    Keywords : immigrant entrepreneurs; cultural capital; marketing strategies; marketing acculturation.; Business and Economics;

    Abstract : Immigrant entrepreneurs who get involved in the restaurant industry face different challenges to promote their restaurants and attract new customers. However, immigrant entrepreneurs’ cultural capital is an important asset that can be exploited to overcome these challenges. READ MORE

  5. 4. Marketing BILLY to ethnic subcultures : A explorative study of ethnic subcultural consumption behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Lisa Engström; [2010]
    Keywords : Consumer behaviour; Ethnic subcultures; Retail marketing; IKEA;

    Abstract : Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of today, which has received little attention from both marketers and researchers. One of the most multicultural cities in Sweden is Malmoe, with 38% of its habitants having a foreign background. READ MORE

  6. 5. The Relationship between Level of acculturation and Service Quality Perception : A Case study of Swedish Banks and Customers with Iranian and Iraqi cultural origins living in Sweden

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : SHABNAM ABGHARI; REEF FAKHOURI; [2009]
    Keywords : Acculturation; Service Marketing; Ethnicity; Sweden; Banking; Minority Groups; Multi Cultural; Service Quality; SERVQUAL;

    Abstract : .... READ MORE