Essays about: "marketing as promises"

Showing result 1 - 5 of 15 essays containing the words marketing as promises.

1. 1. Evaluation of Rust Codebases Using Public Information

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Emil Eriksson; [2023]
   Keywords : Rust; Code Evaluation; Open Source; Crates.io; Cargo; GraphQL; Query; Dependencies; Technology and Engineering;

   Abstract : Understanding the content of a software project is a complex endeavour. While the Rust programming language promises developers a safer programming language, a program may still include vulnerable code through its dependencies. READ MORE

3. 2. Digital Marketing and Small Business : Case Study: LocalDeals, Stockholm, Sweden

   University essay from Uppsala universitet/Industriell teknik

   Author : John Joseph; [2021]
   Keywords : ;

   Abstract : Digitalization has changed the ways business operates nowadays, and because of the change, many startups are creating many services to help customers enhance their business. However, the customers are becoming more aware of companies and their approach to creating value for them. READ MORE

4. 3. The unexplored power of buzz in the video game industry

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Oskar Hammarsten; Sofie Hägerbrand; [2020]
   Keywords : Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

   Abstract : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. READ MORE

5. 4. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

   University essay from SLU/Dept. of Economics

   Author : Marcus Engvall; Olof Krumlinde; [2020]
   Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

   Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE

6. 5. Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative

   University essay from Umeå universitet/Företagsekonomi

   Author : Oliver Chicaiza; Carl Fredrik Somp; [2018]
   Keywords : ;

   Abstract : Corporate storytelling is what happens when brands are telling their stakeholders stories. These stories can carry a vast array of messages, but in many cases, theyare just stories. Stories of founders, stories of people in the history of a company, stories of the heritage that a particular brand carries and has carried for centuries. READ MORE