Essays about: "marketing communication theory model"

Showing result 1 - 5 of 53 essays containing the words marketing communication theory model.

  1. 1. A Peer-fect Website Marketing Strategy

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ellen Klofsten; Märtha Sandin Värn; [2023]
    Keywords : P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

    Abstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE

  3. 2. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

  4. 3. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  5. 4. A Storytelling and Brand Identity Connection

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; [2022]
    Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

  6. 5. Att särskilja sig genom grön marknadsföring : en flerfallstudie på modebranschen

    University essay from SLU/Dept. of Economics

    Author : Adrian Cicek; Alexander Wallin; [2022]
    Keywords : Grön marknadsföring; marknadskommunikation; AIDA-modellen; positionering legitimitet;

    Abstract : I dagens samhälle har den gröna marknadsföringen blivit allt vanligare, det beror på att konsumenter har blivit medvetna om klimatförändringar som modeindustrin står för. Modeföretagen har stor påverkan på klimatet samtidigt som konsumtion av kläder har ökat den senaste tiden. READ MORE