Essays about: "marketing convergence"

Showing result 1 - 5 of 8 essays containing the words marketing convergence.

1. 1. Imagining the Metaverse Worlds : The Perspectives of Meta and Indonesians

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Hamzah Dzikri Fadliansyah; [2022]
   Keywords : actor-network theory; civic imagination; digital technology; Indonesia Indonesian tech workers; mediatization; Meta; metaverse; postdigital; science and technology studies; sociotechnical imaginaries; technological convergence; transmedia; Social Sciences;

   Abstract : On October 28, 2021, Mark Zuckerberg announced the rebranding of Facebook to Meta through a keynote video uploaded on Meta’s official YouTube channel. The keynote video contains Meta’s new vision to build an immersive extended reality world called metaverse. However, the idea of the metaverse is contested. READ MORE

3. 2. IMPLICATIONS OF NEW PRODUCT DEVELOPMENT PROCESSES WITHIN THE SWEDISH HIGH-TECHNOLOGICAL MANUFACTURING INDUSTRY BASED ON A MULTI-ASPECT APPROACH

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Rawan Ramadan; [2014]
   Keywords : new product development NPD ; traditional NPD; multi-aspect NPD; emerging technology; global collaboration; financial performance; emerging technologies;

   Abstract : As business, technologies, and products changes so quickly in the modern day business environment, the complexity of launching new products into global markets increases. Therefore, the significance of the new product development (NPD) concept is rising, according to researchers. READ MORE

4. 3. Cross-cultural differences in marketing communications : The Importance of cross-cultural differences in the marketing communications: Investigated in Central and Eastern Europe.

   University essay from Avdelningen för företagsekonomi

   Author : Petra Svobodova; Anna Gnyria; [2013]
   Keywords : marketing communications; cross-cultural perspective; marketing communication mix; tourism; e-marketing; communication tools; communication media;

   Abstract : Despite the globalization and cultures’ convergence, it is scholarly recognized that cross-cultural issues are important in a business context, especially for companies extending their activities internationally. However, existing theory does not provide an explicit answer of how cultural differences between countries influence customers’ perception of different aspects of marketing communication mix. READ MORE

5. 4. Logistic Service Development of E-commerce : A case study of AliExpress - an online international trade platform in China

   University essay from IHH, Marketing and Logistics

   Author : Wei Gong; Xuan Kan; [2013]
   Keywords : E-commerce; Logistic Service Development; 3PL;

   Abstract : Background: as a convergence of business activities and information technology, e-commerce has brought massive changes to the supply chain management. Today, many e-commerce companies choose to cooperate with third party logistic service providers to perform or improve their logistic services. READ MORE

6. 5. Branded smart phone applications: an efficient marketing strategy?

   University essay from Institutionen för journalistik, medier och kommunikation (JMK)

   Author : Mathilde Vaddé; [2012]
   Keywords : smart phone applications; gamification; marketing; customer engagement;

   Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE