Essays about: "marketing definition and development"

Showing result 1 - 5 of 15 essays containing the words marketing definition and development.

  1. 1. Love is all you need - Defining the concept of love brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

  3. 2. Defining a new Game Genre : Ontological approach to identify and define a new genre of games

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Andreas Larsson; [2023]
    Keywords : Genre Classification; Video Games; Vampire Survivors; Gameplay Analysis; Game Mechanics; Game Design; Emerging Game Genres; Genre Ambiguity; Game Development; Player Experience; Genre Definition; Genre Taxonomy; Comparative Analysis; Game Innovation; Gaming Industry; Genre Framework;

    Abstract : This thesis investigates the genre classification of Vampire Survivors-like games, focusing on "Vampire Survivors" by Poncle (2021, poncle). The objective is to define their genre and explore the possibility of a new genre creation. READ MORE

  4. 3. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Xinyue Li; [2022]
    Keywords : ;

    Abstract : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. READ MORE

  5. 4. What are the incentives behind organisations’ usage of nudges in sustainable marketing? : And is the dualistic definition of the term influencing how organisations apply nudging?

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alexandra Andersson; Lovisa Nilsson Eskesen; Johanna Stenberg; [2020]
    Keywords : Nudges; Sustainable marketing; Sustainable development;

    Abstract : Problem: Currently, there are two definitions of nudging, one that is connected to sustainable development and another one that is not. This can create confusion for researchers and customers and could potentially lead to greenwashing when the incentive of the nudge does not match with the best outcome of the person being nudged. READ MORE

  6. 5. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

    University essay from KTH/Energiteknik

    Author : Albert Petersson; [2020]
    Keywords : ;

    Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE