Essays about: "marketing in Africa case study"
Showing result 1 - 5 of 15 essays containing the words marketing in Africa case study.
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1. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE
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2. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa. Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE
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3. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator
University essay from KTH/Urbana och regionala studierAbstract : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. READ MORE
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4. : Design rather than mass-production – analyzing the competitiveness of clothing-manufacturing in Rwanda
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The purpose of this study is to map out and analyse the competitiveness of the clothing-manufacturing sector in Rwanda on a local, regional and international level. The research was carried out as a case study of the Rwandan clothing-manufacturing sector through a two-months field study in Rwanda. READ MORE
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5. Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets
University essay from Avdelningen för ekonomiAbstract : Title: Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets Level: Final thesis for Master Degree in Business Administration Authors: Joseph Okhiria and Princewill Dimkpa Supervisor: Professor Akmal Hyder Date: 10th June 2013 Aim: The aim of this study is to investigate and understand the major challenges Swedish firms experience in SSA markets, and how they manage these challenges. Method: Qualitative study was done on a Swedish firm and an intermediary in SSA countries. READ MORE