Essays about: "marketing management and marketing team construction"
Found 1 essay containing the words marketing management and marketing team construction.
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1. Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams
University essay from IHH, FöretagsekonomiAbstract : Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. READ MORE
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