Essays about: "marketing manager role"

Showing result 1 - 5 of 15 essays containing the words marketing manager role.

  1. 1. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Song Thu Nguyen; Joo Won Lee; [2023]
    Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE

  3. 2. The adaption of AI for marketing management : A case study of AI’s influence in decision making

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : George Iskef; [2022]
    Keywords : Artificial Intelligence; Marketing Management; Decision Making;

    Abstract : The following research builds an understanding of the practical implication of AI to marketing management. The study explores the research problem based on the empiricism of professionals. The investigation regards their perceptual understanding of AI's applicable influence on their responsibilities. READ MORE

  4. 3. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  5. 4. In search for the perfect KAM manager : Exploring both the buyer´s and the supplier’s view of valued personality traits in a KAM manager

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Erika Villumsen; Jennifer Laurits; [2021]
    Keywords : Key Account Management; Relationship marketing; Five-Factor Model;

    Abstract : Background: KAM has received a lot of attention over the last decade, where organizations acknowledge the benefits, and choose to implement KAM programs within their companies. Research shows that the individual in a KAM manager role has a huge impact on the outcomes of KAM, crucially responsible for the relationships with the key accounts. READ MORE

  6. 5. Marketing managers in the age of AI : A multiple-case study of B2C firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Alex Mugrauer; Johannes Pers; [2019]
    Keywords : artificial intelligence; machine learning; decision-making; marketing; marketing manager; MarTech;

    Abstract : The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. READ MORE