Essays about: "marketing mix case studies"

Showing result 1 - 5 of 23 essays containing the words marketing mix case studies.

1. 1. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

   University essay from Lunds universitet/Produktionsekonomi

   Author : Oscar Nilsson; Anton Gunnarsson; [2023]
   Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

   Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

3. 2. I choose Swedish! Or do I? : a case study at supermarkets concerning how managers market food produced in Sweden

   University essay from SLU/Dept. of Economics

   Author : Michaela Lagerqvist; Saga Sjöling; [2020]
   Keywords : sustainable marketing strategies; Swedish food; nudging; 4C’s; labeling; sustainability; ICA; locally produced food; dairy; meat;

   Abstract : In Sweden, the population is encouraged to choose food produced in Sweden. This is encouraged since food produced in Sweden includes many sustainable advantages like Sweden’s good conditions for cultivation, the food is produced in a safe way with low antibiotic use and good animal welfare. READ MORE

4. 3. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Anna Åkesson; [2020]
   Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

   Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

5. 4. The oat growth : The way to grow an innovative firm on the European market

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Antonia Melovic; Qazi Toukir; [2020]
   Keywords : Innovative firms; Internationalization process; Marketing mix; European markets;

   Abstract : Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm.  Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm?  Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. READ MORE

6. 5. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Martin Sone E Kwang; [2019]
   Keywords : Marketing mix; Choice; Programme; Place People; Promotional mix; and Physical Evidence;

   Abstract : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. READ MORE