Essays about: "marketing mix in the fashion industry"

Showing result 1 - 5 of 8 essays containing the words marketing mix in the fashion industry.

1. 1. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
   Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

   Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

3. 2. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Dumitru Lopusneac; [2020]
   Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

   Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

4. 3. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Danial Ahmad; David Magariños; [2017]
   Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

   Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE

5. 4. Scandinavian Fashion Brands : Finding the puzzles betwen marketing strategy and Swedes customers behaviour

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Irene Garnit Agripina; [2012]
   Keywords : Customer behaviour; fashion marketing; retail management; fast fashion! Fashion distribution; marketing mix; fretail business management;

   Abstract : Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. READ MORE

6. 5. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE