Essays about: "marketing of hypermarket"

Found 2 essays containing the words marketing of hypermarket.

1. 1. Store image perceptions

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Wikström Linus; [2015]
   Keywords : Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

   Abstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE

3. 2. Multipack - a growing packaging concept. An analysis of the market, the distributions/handling & cost

   University essay from Lunds universitet/Förpackningslogistik

   Author : Johan Lindskog; Jessica Lundgren; [1996]
   Keywords : Multipack; packaging; distribution; Technological sciences; Teknik; Technology and Engineering;

   Abstract : Since the markets of multipacks are growing we have examined the multipacks out of the perspective of opinions, handling / distribution times and costs, and cost of producing multipack both in Sweden and the UK. Our aim has been to develop a research model that can be used for future studies of other multitask markets. READ MORE