Essays about: "marketing on industrial goods"
Showing result 1 - 5 of 9 essays containing the words marketing on industrial goods.
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1. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. READ MORE
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2. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. READ MORE
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3. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals
University essay from Umeå universitet/FöretagsekonomiAbstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE
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4. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE
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5. Hantverk i Sverige : beredskap inför framtida behov av låg energikonsumtion
University essay from Lunds universitet/HumanekologiAbstract : The aim of this bachelor`s thesis is to reflect the ways in which a variety of craftspeople earn a living in contemporary Sweden; how their circumstances have changed because of the tension between economic rationality and social cohesion, and what implications these changes may have for sustainability, with special regards to energy consumption. The selection of craftspeople has been made according to the labour market authority’s classifications of craft activity, with a focus on craft forms and skills that originally were found among self-sufficient and/or self-sustaining households at the turn of the previous century. READ MORE
