Essays about: "marketing pepsi"
Showing result 1 - 5 of 7 essays containing the words marketing pepsi.
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1. Pepsi’s Number Fever – bottlecaps, mayhem and death
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. READ MORE
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2. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE
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3. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE
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4. Caught in a Bad Romance - The Contradiction of Woke Brands in Consumers' Lives
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to discover the characteristics of consumer brand relationships between consumers and woke brands and thus contribute to the research field of consumer brand relations. This will be achieved by looking to the relationship in the context of postmodern consumers and specifically three purposively selected cases; Pepsi, Always and Gillette. READ MORE
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5. Perspectives on crowdsourcing : Can experiences in the food & beverage industry be transferred to the fashion industry?
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Crowdsourcing can today be found in practically any industry, but the extent to which it is used differ widely. A report from last year, published by the crowdsourcing platform eYeka (eYeka 2015b), shows that the fashion industry is among the industries using crowdsourcing the least. READ MORE