Essays about: "marketing plan, master thesis"

Showing result 1 - 5 of 12 essays containing the words marketing plan, master thesis.

  1. 1. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

    University essay from KTH/Medicinteknik och hälsosystem

    Author : Soziar Bamyr Hanssen; [2022]
    Keywords : SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

    Abstract : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. READ MORE

  3. 2. Using Machine Learning to Connect Brands with Influencers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jonathan Hedlund; [2022]
    Keywords : Interaction Technologies; Machine Learning; UX-Design;

    Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

  4. 3. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lovisa Nilsson Eskesen; Alma Hamulic; [2021]
    Keywords : Influencer Marketing; Sustainability; Sustainable Marketing; Future of InfluencerMarketing; Intermediaries;

    Abstract : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University  Authors: Alma Hamulic & Lovisa Nilsson Eskesen                                              Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?”  Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this                                           qualitative study. READ MORE

  5. 4. Skogsbruksplan som köpverktyg

    University essay from SLU/Dept. of Forest Resource Management

    Author : Jacob Gabrielsson; [2017]
    Keywords : virkesköp; affärsrelationer; privata skogsägare; fältstöd; skoglig planering;

    Abstract : Av Sveriges 330 000 privata markägare är det ca 15 000 som levererar virke till Holmen skog. Ungefär 25 % av volymen i Holmens totala virkeshandel kommer från privata skogsägare. Skogsbruksplanen är ett viktigt hjälpmedel för skogsägaren samtidigt som den är ett stöd för virkesköpare vid rådgivning och virkesanskaffning. READ MORE

  6. 5. #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Farhan Rashid Ahmed Ansari; Bochen Zhang; Sky Preedanon; [2016]
    Keywords : Business and Economics;

    Abstract : Title: #Hashtag: the implication of it as a marketing tool on brand awareness in Twitter: A Study on the Sportswear Industry Date of the Seminar: 31 May 2016 Course: BUSN 39 Degree project in Global Marketing, Master Thesis Authors: Bochen Zhang, Farhan Rashid Ahmed Ansari, Sky Preedanon Supervisor: Veronika Tarnovskaya Thesis purpose: The Purpose of this thesis is to explore how companies can use hashtags as a communication strategy to raise brand awareness. This research aims to develop a framework for practitioners to create effective hashtags that function as marketing communication tool. READ MORE