Essays about: "marketing research proposal"

Showing result 1 - 5 of 9 essays containing the words marketing research proposal.

1. 1. Love is all you need - Defining the concept of love brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

3. 2. Guidelines to align digital strategy with business strategy in a manufacturing SME

   University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

   Author : Marin Elizabeth Thomas; [2023]
   Keywords : Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

   Abstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE

4. 3. LIGHT-BEAT: REACTIVE LIGHT FOR THE EMOTIONAL COMFORT OF NEWBORN  BABIES

   University essay from KTH/Ljusdesign

   Author : Despoina Myronidi; [2021]
   Keywords : newborns; feeling of presence; infant behaviours; social design; feeling safe; reactive light; pulsing light; sound and light; sensors and controls; programming light;

   Abstract : This is a project-based thesis focusing on the investigation of topics related to human newborns and the factors found in their surrounding environment that need to be assessed so as to provide them with a feeling comfort. The objective is to boost their emotional development by the means of light in a close relation to sound so as to provide them with a type of intelligence allowing them to normally interact within a society during their adult life, reassuring social equality and eliminating potential social exclusion due to unexpected behaviours. READ MORE

5. 4. The Marketing of Traditional Vegetable Seeds - How the EU legislation affects the conservation and sustainable use of plant genetic resources

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Gesine Åström; [2019]
   Keywords : Plant genetic resources; International Treaty on Plant Genetic Resources for Food and Agriculture; EU seed marketing legislation; Directive 2009 145 EC; Directive 2002 55 EC; Public international law; Law and Political Science;

   Abstract : Syftet med denna uppsats är att undersöka hur Europeiska Unionens (EU) lagstiftning avseende saluföring av utsäde av köksväxter påverkar mångfalden av växtgenetiska resurser samt att utreda potentiella förbättringsförslag till den nuvarande lagstiftningen. EU:s utsädeslagstiftning består främst av direktiv 2002/55 som anger att enbart certifierat utsäde från registrerade sorter får saluföras i EU samt direktiv 2009/145 som tillhandahåller vissa undantag från saluföringsföreskrifterna för att främja bevarandet av den växtgenetiska mångfalden. READ MORE

6. 5. Making use of automation: Designing a performance driven marketing tool for Smart video

   University essay from Umeå universitet/Institutionen för datavetenskap

   Author : Simon Ekdahl; [2018]
   Keywords : ;

   Abstract : Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. READ MORE