Essays about: "marketing resource management"

Showing result 1 - 5 of 48 essays containing the words marketing resource management.

1. 1. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Tania Schwarzer; [2022]
   Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

   Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE

3. 2. How does artificial intelligence influence decision making in the recruiting process with respect to gender?

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Evelyn Sepp Bwomono; Emma Levy; [2022]
   Keywords : Artificial intelligence; digital recruitment; Human resource management; decision-making;

   Abstract : This bachelor’s thesis was made from April 2022 to June 2022 during our Semester in Linköping University (LiU), Sweden. The aim of the thesis was to explore and gather information on a subject of our choice following either Management or Marketing areas. READ MORE

4. 3. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

   University essay from Göteborgs universitet/Graduate School

   Author : Carl Eklund; Tobias Brandt; [2021-06-28]
   Keywords : ;

   Abstract : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. READ MORE

5. 4. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

6. 5. Ensuring Supply Chain Resilience in the Food Retail Industry during COVID-19 : The Case for the Food Retail Companies in Sweden using Resource-Based View Theory

   University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : Kazi Safayat Jamil; Manuel Soares; [2021]
   Keywords : Supply Chain Management; Supply Chain Resilience; Food Supply Chain Resilience; COVID-19; Resource-Based View Theory; Food Retail Stores in Sweden;

   Abstract : Background: COVID-19 has brought so many changes in the business environment and in the ways of doing business. Food retail companies in Sweden have been trying to cope with the changes and challenges and have made necessary decisions to become resilient. It is in their urge to become resilient; however, the implementation is arduous at times. READ MORE