Essays about: "marketing strategies of mobile companies"

Showing result 1 - 5 of 12 essays containing the words marketing strategies of mobile companies.

  1. 1. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
    Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

    Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE

  3. 2. The effect of influencer marketing in dense content on brands on Instagram

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Evelina Johansson; Frida Svensson; [2018]
    Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

    Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

  4. 3. Value creation through digital solutions in the energy industry : A case study at Skellefteå Kraft AB

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Christoffer Alm; Gustav Dahlgren; [2018]
    Keywords : ;

    Abstract : Purpose – The purpose of this master thesis is to gain a better understanding of how value creation can be achieved with digital solutions in the energy industry. More specifically, this research aims to increase the understanding of factors that affect customer value in form of exploring the customers’ digital wants and needs. READ MORE

  5. 4. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
    Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

    Abstract : Background: New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE

  6. 5. Technology acceptance of IKEA mobile application

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adriana Vrablova; Stjepan Kalinic; [2015]
    Keywords : perceived usefulness; perceived ease of use; behavioral intentions; actual purchase; technology acceptance model;

    Abstract : In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. READ MORE