Essays about: "marketing strategy changes"

Showing result 1 - 5 of 68 essays containing the words marketing strategy changes.

  1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  3. 2. Guidelines to align digital strategy with business strategy in a manufacturing SME

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Marin Elizabeth Thomas; [2023]
    Keywords : Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

    Abstract : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. READ MORE

  4. 3. Swedish Tech Startups: Growth strategies and challenges they face during expansion.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ylvi Zyberi; Atanas Naydenov Mitovski; [2023]
    Keywords : Business; Start ups; Growth Strategies; Challenges;

    Abstract : Nowadays, we have seen a tremendous improvement in technology, as stated by Almega.Se, (2021), the era of digitalization has helped many companies increase productivity, reduce costs, and expand to new markets. There has been a massive increase in start-ups, especially in the tech industry. READ MORE

  5. 4. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

  6. 5. Artificial Intelligence in Business Context: A qualitative study on how Artificial Intelligence influences business strategy adjustments

    University essay from Göteborgs universitet/Graduate School

    Author : Mariyam Akhter Siju; Refat Binte Umme Hasan; [2022-07-05]
    Keywords : Artificial Intelligent; strategic changes; internal strategies; value creation through technological innovation; value chain resilience;

    Abstract : Technological advancements are undoubtedly providing a significant support in increasing operational efficiency of organizations from any industry. Organizations often suffer to cope with the technological changes that they make, since it has become a regular process that happens at a speed that is quite tough to trace. READ MORE