Essays about: "marketing strategy for cars"

Showing result 1 - 5 of 9 essays containing the words marketing strategy for cars.

  1. 1. A Storytelling and Brand Identity Connection

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erik Andrén; Therese Hermelin; [2022]
    Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

  3. 2. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

    University essay from KTH/Industriell produktion

    Author : Oliver Liiv; [2020]
    Keywords : Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

    Abstract : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. READ MORE

  4. 3. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Källström; [2019-07-03]
    Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Abstract : This article focuses on how artificial intelligence (AI) has potential to make marketing procurement more effective and efficient. Creating more time for marketing buyers gives them opportunities to engage in value creating strategy work benefiting the brand. Volvo Cars is used as a case study from which a qualitative discourse study is performed. READ MORE

  5. 4. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  6. 5. The 100 kW Sportscar : Experience-Oriented Performance through Reduction in Times of Excess

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Robin Ritter; [2017]
    Keywords : Future Porsche Lightweight Vehicle Concept;

    Abstract : Problem Area With the introduction of the Bugatti Veyron in 2005, a new breed of sportscars was born: the hypercar. It was celebrated as a technological masterpiece, its todays hybrid counterparts, the McLaren P1, Ferrari LaFerrari and Porsche 918 Spyder were named the ‘holy trinity’ of sportscars. READ MORE