Essays about: "marketing strategy of tour package"

Found 1 essay containing the words marketing strategy of tour package.

  1. 1. Eco-labelling on Package Tours : A study about sustainable tourism

    University essay from IHH, Företagsekonomi

    Author : Sofia Jägerlind Puuri; Martin Henriksson; Johannes Brun Johansson; [2010]
    Keywords : eco-labelling; sustainable tourism; Green Globe; Svanen; Ving; congruity theory; theory of planned behaviour; communication of eco-labels; miljömärkning; hållbar turism; Green Globe; Svanen; Ving; kongruens teori; teori om planerat beteende; kommunikation av miljömärkning;

    Abstract : Background: The tourism industry is one of the largest industries in the world, with annual revenues exceeding US$ 850 billion. Because of the size and nature of the industry, tourism is seen as one of the largest contributors to the negative effects on the environment today. READ MORE