Essays about: "marketing writers"

Found 3 essays containing the words marketing writers.

  1. 1. Getting paid writing graffiti : How graffiti artists produce value within marketing

    University essay from Stockholms universitet/Sociologiska institutionen

    Author : Malcolm Jacobson; [2014]
    Keywords : Graffiti; marketing; commodification; symbolic capital; valorization; cultural criminology; urban sociology; authenticity; art worlds; subcultural capital; street art; Graffiti; marknadsföring; kommodifiering; symboliskt kapital; värdeskapande; kriminologi; urbansociologi; autenticitet; konstvärldar; subkulturellt kapital; street art; gatukonst;

    Abstract : In settings such as hotels, bars and boutiques, things like cars, sodas, clothes, and cities, are fueled with the symbolic capital of graffiti. The purpose of this ethnographic study is to understand how graffiti writers, through marketing, increase the value of their work, as well as that of other products, and how this commercialization affects the meaning of graffiti. READ MORE

  3. 2. Egna märkesvaror : ICAs olika emv

    University essay from SLU/Dept. of Economics

    Author : Mikaela Nilsson; Louise Sköldberg; [2013]
    Keywords : EMV; LMV; lojalitet; varumärke; konsument; kvalitet;

    Abstract : På dagens livsmedelsmarknad blir innovation och utveckling allt mer aktuellt när kunderna ställer högre och högre krav på livsmedelsbutikerna. När kraven blir högre använder sig företagen av olika strategier, att nischa sig är ett alternativ för att uppfylla kundernas krav. READ MORE

  4. 3. How can a place conquer a position in the mind of potential business investors? : A case study on Dubai

    University essay from Företagsekonomiska institutionen

    Author : Henrik Kindblom; David Karlsson; [2006]
    Keywords : ;

    Abstract : Abstract In the age of globalization it has become more and more common that places – cities, regions and nations – work actively to attract business investors; all with the aim to support economic development. Nevertheless, the competition is tough and it is hard to get through the information clutter and conquer a position in the mind of the business investors. READ MORE