Essays about: "mass media thesis"

Showing result 1 - 5 of 59 essays containing the words mass media thesis.

  1. 1. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  2. 2. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedvig Durö; Adrian Woloszyk; [2017]
    Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

    Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE

  3. 3. Truth and Trust : How Audiences are Making Sense of Fake News

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Stella Zaryan; [2017]
    Keywords : Social Sciences;

    Abstract : This thesis explores the relationship between news media and trust from the perspective of the individual audience member using the term “fake news” to do so. This thesis set out to understand how audiences were engaging with and defining the term “fake news” in our contemporary media environment and if and how this was affecting their overall engagement with news media. READ MORE

  4. 4. Why Female Voices Matter in Iranian Mediated Debate on Sexual Assault : The Study of Narratives of Sexual Assault in Iran’s Media

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Neda Monshi; [2017]
    Keywords : Social Sciences;

    Abstract : Abstract The core purpose of this dissertation is to reflect the voice of one of the biggest and most marginalised groups in the contemporary history of Iran; women, in particular women who have been victims to sexual assault. The thesis puts its emphasis on the value of voices of individuals in this marginalised group and seeks to show how having a voice can lead into their empowerment. READ MORE

  5. 5. Representation of the Standing Rock Sioux Tribe in the fight against the Dakota Access Pipeline : A Critical Discourse Analysis of NGOs' press releases

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Johanna Walser; [2017]
    Keywords : CDA; NGOs; Media logic; Press Releases; Power; Representation; Victimization;

    Abstract : This Master Thesis studies the power relationship between NGOs, politics and the society by performing a Critical Discourse Analysis (CDA) on NGO press releases concerning the case of the Standing Rock Sioux Tribe in the fight against the Dakota Access Pipeline in the USA. Interactions between mass media and NGOs are rising, hence the organizations are contributing to shape the ‘reality’ and the public’s perception. READ MORE