Essays about: "mass media thesis"

Showing result 1 - 5 of 65 essays containing the words mass media thesis.

  1. 1. Segregation and Territorial Stigmatisation in Western European Cities under an identity perspective

    University essay from Lunds universitet/Graduate School

    Author : Suzanne Chibli; [2018]
    Keywords : urban segregation; territorial stigmatisation; identity; identity strategies theory; suburbs; Rosengård; Vaulx-en-Velin; Zlatan Ibrahimovic; Social Sciences;

    Abstract : This thesis aims to explore and compare the segregation and the stigmatisation of inhabitants living in so-called ‘disadvantaged neighbourhoods’ through an identity perspective in the two cities Malmö (Sweden) and Lyon (France). I demonstrate that in addition to income factor, identity participates in territorial stigmatisation and reinforces urban segregation, that is the progressive clustering of certain populations in specific neighbourhoods. READ MORE

  2. 2. Size detection limits of spICP-MS for analysis of nanoparticles in environmental media

    University essay from SLU/Dept. of Soil and Environment

    Author : Eline Goossens; [2018]
    Keywords : nanoparticle; detection limit; single particle ICP-MS; environmental analysis;

    Abstract : Nanoparticles (NP) are widely integrated in our everyday lives, such as consumer products, health, agriculture, food, etc. This has resulted in a growing concern for their possible harmful effect on human health and the environment and the demand for characterization. READ MORE

  3. 3. English in the digital era : Swedish grades 4-6 teachers’ use of pupil’s extramural English experience of new media

    University essay from Högskolan Dalarna/Pedagogiskt arbete

    Author : Joy Helgesson; [2018]
    Keywords : EFL teachers; new media; extramural English; digitalization; ICT.;

    Abstract : Technology advances at a fast rate and pupils encounter a larger amount of English outside school than they do in the EFL classroom. In addition, an update to the Swedish curriculum (LGR 11), that concerns digitalization takes effect in July this year (2018). READ MORE

  4. 4. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  5. 5. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hedvig Durö; Adrian Woloszyk; [2017]
    Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

    Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE