Essays about: "massaproducenter"

Found 1 essay containing the word massaproducenter.

  1. 1. Assessment of customers’ value-perceptions’ of suppliers’ European pulp offerings

    University essay from SLU/Dept. of Forest Products

    Author : Jonas Johansson; [2014]
    Keywords : customer perception of value; branding; pulp producers; pulp customer firms; kunders uppfattning av värde; varumärke; massaproducenter; massakonsumenter;

    Abstract : Pulp suppliers are acting in a complex and dynamic environment. Branding and differentiation have therefore grown in importance for attracting pulp customer firms. Knowledge about pulp customer firms’ perceptions’ of value has become a key issue so that suppliers can develop valuable offerings. READ MORE