Essays about: "master thesis of Consumer behavior"

Showing result 1 - 5 of 44 essays containing the words master thesis of Consumer behavior.

  1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  3. 2. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Janika Förnges; Britta Sieling; [2023]
    Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

  4. 3. Quality Assurance of Recycled HDPE in the Plastic Packaging Industry

    University essay from Lunds universitet/Innovation

    Author : Tora Abrahamsson; Juliana Kalling; [2023]
    Keywords : Thermoforming; Plastics; Recycling; Packaging Industry; HDPE; Technology and Engineering;

    Abstract : The recycling of plastic has the potential to support circular material use, thus decreasing the need for virgin plastics. However, there is an existing issue with assuring quality of recycled plastic materials, causing finished products to perform with poorer properties and unexpected deviations. READ MORE

  5. 4. Quality Assurance of Recycled HDPE in the Plastic Packaging Industry

    University essay from Lunds universitet/Innovation

    Author : Juliana Kalling; Tora Abrahamsson; [2023]
    Keywords : Thermoforming; Plastics; Recycling; Packaging Industry; HDPE; Technology and Engineering;

    Abstract : The recycling of plastic has the potential to support circular material use, thus decreasing the need for virgin plastics. However, there is an existing issue with assuring quality of recycled plastic materials, causing finished products to perform with poorer properties and unexpected deviations. READ MORE

  6. 5. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Ella Lindell; Rebecka Nilsson; [2023]
    Keywords : ;

    Abstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE