Essays about: "mature consumers"

Showing result 1 - 5 of 27 essays containing the words mature consumers.

  1. 1. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sondra Gross; [2023]
    Keywords : COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

    Abstract : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. READ MORE

  3. 2. A Missed Steak: A Study of the Value Added by Dynamic Best-before Labels

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ernest Björklund; Mattias Letellier; [2020]
    Keywords : Best-before dates; Best-before labels; Consumer perceptions; Dynamic best- before; Food waste; Innovation; Mature industries; Meat; Technology; Value chains; Business and Economics; Agriculture and Food Sciences;

    Abstract : I mogna industrier prioriteras ofta verkningsgrad och processen snarare än själva produkten. Detta innebär att dessa industrier anpassar sig långsamt när de externa förhållandena skiftar. Exempel på sådan industri är Sveriges köttindustri. Denna präglas av stor klimatpåverkan, även stora mängder matsvinn. READ MORE

  4. 3. A comparative study on differences in sustainable development of hotels in Sweden and China

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Zhixuan Zhao; [2020]
    Keywords : sustainable develoment; sustainable management; hotel management; Sweden; China;

    Abstract : This study mainly compares and analyzes the sustainable development measures of hotels in China and Sweden. In this study, purposive sampling method is adopted to select hotels in China and Sweden, and the data of sample hotels are coded and classified and then compared and analyzed according to different categories. READ MORE

  5. 4. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viktoria Turujlija; Lia Ogbazion; [2020]
    Keywords : Gender-neutral marketing; Advertising; Hair care; Brand extensions; Gender stereotypes;

    Abstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE

  6. 5. Blockchain technology in the future Swedish electricity system : An exploratory study and multi-level perspective analysis of blockchain in the energy transition in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Saga Carle; Viktor Vifell Nilsson; [2020]
    Keywords : ;

    Abstract : Blockchain, a distributed ledger technology, became publicly known when the cryptocurrency Bitcoin was introduced in 2009. As the financial value of cryptocurrencies increased, the interest for blockchain grew, leading other sectors to explore if blockchain could be used in other areas as well. READ MORE