Essays about: "mba internet banking marketing thesis"

Found 1 essay containing the words mba internet banking marketing thesis.

  1. 1. Internet Banking in Sweden: An Exploratory study on its Symbiotic Benefits : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Solomon Okhiria; [2007]
    Keywords : Internet Banking or Online banking; Service delivery channels; Technology-based; Enabled-service; Product-service Continuum;

    Abstract : Purpose – The growing importance of use of Internet banking as another service delivery channel by banks to their customers lead to a number of supposition and deductions been made on the value creation of Internet banking and its extent of use. In the light of this, a profound and comprehensive study was conducted with the aim to first, determine the extent of use of Internet banking in Sweden, second, to validate the conjecture and the anecdote inferences that Internet banking provides values to both the bank and its customers. READ MORE