Essays about: "media’s change of attitude"

Found 1 essay containing the words media’s change of attitude.

  1. 1. Employee social media actions, a potential brand destroyer? : A quantitative study regarding how employee's actions on social media influence brand attitude.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Fredrik Billberg; Johan Horn; Simon Liljedahl; [2018]
    Keywords : Brand attitude; employee actions; social media;

    Abstract : The communication means used by marketers has fundamentally changed with the rise of social media, however social media has also created a landscape that is hard for the companies to manage. What the employees says on these medias could influence the brand and therefore, companies have formulated guidelines for social media in order to minimize the risk of damaging the brand. READ MORE