Essays about: "media research"

Showing result 1 - 5 of 3215 essays containing the words media research.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. “Cross Your Fingers and Hope You Don’t Get Hacked” : A Qualitative Study on The Psychological Factors Behind Non-Compliance with Cybersecurity Recommendations

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Rebecca Biese; Gabriél Österwall; [2024]
    Keywords : ;

    Abstract : Cybersecurity is one of the most important issues in today’s digitalized society, with new technology and security policies constantly being developed. However, one of the largest challenges threatening cybersecurity is the human factor — an aspect that is often overlooked in cybersecurity research and development. READ MORE

  4. 3. Exploring Parasocial Relationships Formed in Isolation

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Gabriela Kamenova; [2024]
    Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

  5. 4. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

    University essay from Lunds universitet/Graduate School

    Author : Luis Felipe Villota Macias; [2024]
    Keywords : Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

    Abstract : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. READ MORE

  6. 5. Compromise or Preserve the Green Characteristics? : Densification and green spaces in Eriksberg, and the impact on residents’ well-being

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Melanie Balasingam; [2024]
    Keywords : Densification; urban sustainability; green space; well-being; Eriksberg;

    Abstract : As Uppsala’s population is in constant growth, Uppsala Municipality has designed a plan to densify Eriksberg and provide more residential homes, while localizing facilities for essential services and social infrastructure (Uppsala kommun, 2017:4). This will affect various green spaces in Eriksberg, which are an important part of the district and have long characterized the area (Lagergren et al. READ MORE