Essays about: "media roi"

Showing result 1 - 5 of 8 essays containing the words media roi.

  1. 1. Influencer marketing: Long-term collaborations on Instagram : A case study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Victor Dahlkvist; [2021]
    Keywords : influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

    Abstract : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. READ MORE

  3. 2. Sales Modeling and Local Factor Decomposition for Optimal Investment Decisions in MMM: A Monte Carlo Simulation Study

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Daniel Heimgartner; [2020]
    Keywords : Marketing Mix Modeling; Shapley Value Regression; Time-Varying Effect Models; Shapley Additive Explanations; Accumulated Local Effects;

    Abstract : Media Mix Models (MMM) are used to understand drivers behind key performance indicators and to measure the effectiveness of media channels. The key metric to report causal impacts of media investments on sales is return on investment (ROI). The shape of ROI-curves crucially impacts optimal allocation. READ MORE

  4. 3. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’sin the B2B sector : Examining what is most effective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Pettersson; Josefin Andersson; [2018]
    Keywords : Digital Marketing; Relationship Marketing; Social Media; Small and medium-sized businesses; B2B; effectiveness; marketing.;

    Abstract : Many small/medium-sized businesses to business companies today struggle withdeciding what marketing strategy to adopt since they do not have the same resources aslarger companies have. Large businesses have certain inherent advantages over smallercompanies. READ MORE

  5. 4. Offline H.264 encoding method for omnidirectional videos with empirical region-of-interest

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Rémi Sormain; [2017]
    Keywords : virtual reality; 360 degree video; omnidirectional video; video encoding; gaze-contingency; panoramic virtual reality; region-of-interest;

    Abstract : Panoramic virtual reality is an emerging technology that has recently gained the attention of both the research community and regular consumers. It allows the users to immerse themselves in omnidirectional videos with the help of a virtual reality headset : thanks to an increasing amount of affordable head-mounted-displays, any recent smartphone can offer a decent panoramic virtual reality experience. READ MORE

  6. 5. Social Media and Negative Consumer Feedback

    University essay from Institutionen för naturvetenskap, miljö och teknik

    Author : Karl Sandell; [2012]
    Keywords : Social Media; Twitter; Facebook; Marketing; ROI; Sociala Medier; Twitter; Facebook; Marknadsföring; ROI;

    Abstract : Social media have established themselves as a core part of our daily lives and the phenomenon keeps growing every day. They have become a platform for both businesses and people all over the world use to communicate thoughts and show off ideas. READ MORE