Essays about: "middle east marketing"

Showing result 1 - 5 of 6 essays containing the words middle east marketing.

  1. 1. Understanding CSR in the textile industry in a middle-income country : Stories from future managers in Sri Lanka

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Samantha Preiksaite; Tora Levehag; [2020]
    Keywords : Attitudes; CSR; Culture; Culture Dimensions; Ethical Dilemmas; Values; Sri Lanka; Textile Industry;

    Abstract : Production has relocated to the Eastern world, whilst consumption is dominating the Western world. Taking into consideration the cultural differences between East and West sanctions a problem, as it is identified that corporate social responsibility (CSR) practices require adaptation to the different cultural contexts. READ MORE

  3. 2. Cross-Cultural Web Design for a Rule Based Marketing Tool

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Annie Önnered; Erica Karlsson; [2019]
    Keywords : cross-cultural design; rule building tool; in-flight marketing; prototype; user behaviour; user centered design; Technology and Engineering;

    Abstract : While flying today the customers will receive static advertisements on the screens placed in front of every seat. Hence, the advertisements do not differ depending on the flight’s duration or personal interests. READ MORE

  4. 3. Blueprint for cultivation of Jute Mallow (Corchorus olitorius) under Swedish conditions

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Shadia Awad; [2018]
    Keywords : Mediterranean peat substrate; vegetable peat substrate; BCCH scale; plant biomass; leaf area; fertilizers; cow manure; NPK;

    Abstract : Investigations were carried out in order to develop a natural science and social science approaches for introduction of new vegetable crops to the Swedish market and to meet the demographic changes in the society. The focus is on developing preliminary baselines for cultivation of jute mallow, a vegetable crop usually used in Middle East food culture. READ MORE

  5. 4. Global marketing advertising with cultural differences : How can global companies better address cultural differences in marketing advertising in the Middle East?

    University essay from IHH, Företagsekonomi

    Author : Ismail Cimendag; Erkan Yalcin; [2012]
    Keywords : Globalisation; Global; International Marketing; Culture; cultural difference; Middle East; Global companies;

    Abstract : The authors realized the importance of being flexible in cultural values in the current environment of today’s economy. This environment is called ‘globalization’ that has become an interesting topic in the academic world. Beyond the different challenges, the most important challenge regarding to the thesis topic is the cultural challenge. READ MORE

  6. 5. The Internationalization Process of UK based Small and Medium Enterprise : The Implementation of Global Marketing Program

    University essay from Institutionen för ekonomi

    Author : HANDE CIRAK; GHUSEN NABIL CHAALAN; [2010]
    Keywords : ‘Internationalization’‚ Implementation of global marketing program’‚ ‘OnDemand Group’‚ ‘Organizational Changes’;

    Abstract : The effects of globalization have changed the global market rules which encourage many firms to expand their sales to foreign markets with the aim of entering new and potential profitable market. OnDemand Group (ODG) ‚ UK Based Company that focuses on content management on the platforms of operators’ music and video‚ has already seen the advantages by entering 24 different country markets and now by entering to Dubai market which is the opportunity for ODG to move to Middle East market. READ MORE