Essays about: "mima"

Showing result 1 - 5 of 15 essays containing the word mima.

  1. 1. Evaluation and optimization of cation exchanging materials for life-span optimization of engine oil

    University essay from Institutionen för fysik, kemi och biologi; Tekniska högskolan

    Author : Mima Ceco; [2013]
    Keywords : cation exchanger; buffering additive; engine oil; total base number; pIH method; inductively coupled plasma atomic emission spectroscopy;

    Abstract : Requirements of high performing engine oil are today necessary since the development of new machinery with modern standardsis a cutting edge technology demanding highly optimized components. One way of increasing the lubricating properties of engineoil is through the addition of antioxidants. READ MORE

  3. 2. A Clash of Narratives

    University essay from Lunds universitet/Mänskliga rättigheter; Lunds universitet/Statsvetenskapliga institutionen

    Author : Mima Pastor; [2013]
    Keywords : Hayden White; Darfur; Narrative Analysis; Argumentation Analysis; Emplotment; Social Sciences;

    Abstract : “Darfur” has come to be a place invoking many different interpretations and is more politically and emotionally charged, than just a territory on the map. The past events of Darfur during the years of 2003-2007 have been understood to constitute genocide, a violent conflict, a story about the struggle of “good vs. evil”. READ MORE

  4. 3. Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Malin Marmbrandt; Laura Dolge; [2012]
    Keywords : Brand awareness; The Olympics; London 2012; Sponsorship; Ambush Marketing; Athlete Endorsement; Viral marketing;

    Abstract : Date: May 30, 2012  University: Mälardalen University, Sweden  Program: MIMA- International Marketing  Course Name: Master Thesis (EFO705)  Title: Creating Brand Awareness Through Event Marketing  The Off-Field Competition of Sportswear Companies in the Olympics  Authors: Laura Dolge and Malin Marmbrandt  Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral marketing and athlete endorsement.  Research Questions: Firstly: What are the major differences and similarities between the official and non-official sponsors and their marketing activities when creating brand awareness in sporting events?  Secondly: How do official and non-official sponsoring companies increase brand awareness in sporting events through viral marketing activities?  Thirdly: How do official and non-official sponsoring companies increase brand awareness in sporting events through athlete endorsement?  Method: Data was collected with a qualitative multi-method approach that consists of observations of online social networks and media (netnography), and semi-structured interviews was applied. READ MORE

  5. 4. The Motivation of Long-Stay Tourism and International Retirement Migration: Swedish retirees in Thailand.

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Krit Kummaraka; Rapee Jutaporn; [2011]
    Keywords : international retirement migration;

    Abstract : Date: May 25, 2011 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: The Motivation of Long-Stay Tourism and InternationalRetirement Migration: Swedish retirees in Thailand. Authors: Mr. Krit Kummaraka ([email protected]. READ MORE

  6. 5. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
    Keywords : Quick service restaurant;

    Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE