Essays about: "mobile advertisement"
Showing result 1 - 5 of 22 essays containing the words mobile advertisement.
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1. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE
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2. A study on 2D advertisementsin mobile versus VR experiences
University essay from Uppsala universitet/Institutionen för informationsteknologiAbstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE
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3. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE
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4. Permission Based Risk Assessment for Enhancing Privacy of Android Users
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Mobile applications tend to access data beyond their intended functionality and share this data with third parties for various purposes including marketing, profiling and advertisement. This data also includes user’s personal information and access to this personal information without user’s consent put user’s privacy at risk. READ MORE
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5. Enhancing user experience when displaying 3D models and animation information on mobile platforms: an augmented reality approach
University essay from Blekinge Tekniska Högskola/Institutionen för kreativa teknologierAbstract : Context. Augmented Reality (AR) is a technique that provides additional and varied information to a real environment. The compatibility to smartphones makes AR applications suitable for location based, social, advertisement as well as education oriented applications. Objectives. READ MORE