Essays about: "modebranschen"

Showing result 1 - 5 of 28 essays containing the word modebranschen.

1. 1. Digital transformation in the fashion industry - Understanding collaborative technology adoption

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Anderhagen Holmes; [2023]
   Keywords : Digital transformation; technology adoption; team technology adoption; technology implementations; 3D CAD in fashion design; team interaction; collaborative adoption; Digital transformation; teknikimplementering; teknikimplementering genom samarbete; 3D CAD i modeindustrin; team-interaktioner;

   Abstract : Digital transformation is changing the world with new technology being employed and changing how different industries approach their operations. The pressure of transformation is felt by the fashion industry, where the design process is changing through the use of new technology, such as 3D CAD systems for developing garments. READ MORE

3. 2. Avoidance Practices within Returns Management : Indetifying Solutions and Assessing Feasibility for Reducing Returns in Fashion E-commerce

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Melis Irem Okur; Sandra Ransed; [2023]
   Keywords : E-commerce; Returns Management; Customer Returning Behavior; Return Avoidance; Fashion Industry; E-handel; Returhantering; Returbeteende; Förebyggande metoder; Modebranschen;

   Abstract : Returns in the fashion e-commerce industry have experienced a significant increase in recent years, and with the continuous growth of e-commerce, returns are expected to further increase. Companies are faced with the choice of either improving existing return processes or focusing on avoiding returns before a purchase is made. READ MORE

4. 3. Produktionslandets inflytande : The influence of country-of-production

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Alva Jürgens; Hanna Sandberg; [2022]
   Keywords : Country of Production; Purchase Intention; Country Equity; Country Awareness; Country Loyalty; Country Image; Perceived Value; Produktionsland; köpintention; nationsvärde; nationskännedom; nationslojalitet; nationsuppfattning; upplevt värde;

   Abstract : Studien syftar till att undersöka hur modeföretags val av produktionsland påverkar svenska konsumenternas köpintention. Resultatet ska kunna användas som ett motiv av företag inom modesektorn i deras beslut om produktionsland. READ MORE

5. 4. Att särskilja sig genom grön marknadsföring : en flerfallstudie på modebranschen

   University essay from SLU/Dept. of Economics

   Author : Adrian Cicek; Alexander Wallin; [2022]
   Keywords : Grön marknadsföring; marknadskommunikation; AIDA-modellen; positionering legitimitet;

   Abstract : I dagens samhälle har den gröna marknadsföringen blivit allt vanligare, det beror på att konsumenter har blivit medvetna om klimatförändringar som modeindustrin står för. Modeföretagen har stor påverkan på klimatet samtidigt som konsumtion av kläder har ökat den senaste tiden. READ MORE

6. 5. You Are What You’re Wearing : An Analysis of Strategies Promoting for an Environmentally Sustainable Fashion Industry

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Kristina Lindgren; [2022]
   Keywords : sustainable fashion; sustainable fashion strategies; sustainable environmental fashion; sustainable fashion industry; recycling environmental impacts; collaborative consumption impacts; impact reduction renewable energy sources;

   Abstract : The fashion industry's progress towards sustainability is often a complex journey and changes within the industry, both ongoing changes and those required to achieve sustainability, cannot be singled out as something only of material considerations or bound to a specific stage within a lifecycle. This paper examines how a selection of environmentally inclined sustainability strategies within the fashion industry, contributes to or counteracts the industry's progress towards environmental sustainability. READ MORE