Essays about: "motivation gender"

Showing result 21 - 25 of 121 essays containing the words motivation gender.

  1. 21. Post-COVID Potentials in Mental Health & Wellness Entrepreneurship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Katalin Vikuk; Pakjira Matanom; [2022]
    Keywords : Mental Health Tech; entrepreneurial motivation; stimulating factors; ecosystem; mental health.; Medicine and Health Sciences;

    Abstract : We aimed to map out the landscape of the Swedish mental health and wellness technology market in order to show that there is a growing community of mental health entrepreneurs focused on innovation, particularly in post-covid times. Prior to our work, the Swedish Mental Health Tech sector had not been mapped out or explored. READ MORE

  2. 22. Integrated Motivations and Approach to Sustainable Business Practices within Women Entrepreneurs : A case study on women entrepreneurs' approach and motivations regarding sustainability in their business

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Saba Arslan; Christine Katusabe Mukidi; [2022]
    Keywords : women entrepreneurship; sustainability; motivation; SME; sustainable business practices; implementation approach; female entrepreneurs;

    Abstract : Background: Sustainability has become one of the main factors driving business innovation and resulted in a green transition, which has slowed down in recent years, and to accelerate the green transition again, major barriers need to be removed. The gender imbalance in sustainable entrepreneurship could be a barrier to the acceleration of the green transition since women entrepreneurs showcase what the green transition represents, yet there are fewer women in entrepreneurship compared to men. READ MORE

  3. 23. How Extreme Sports make you a Better Person : A Qualitative Study of Women in Extreme Sports relating to the Concept of Self-Extension and Communication

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Angela Bikker; Melina Rebecca Fink; [2022]
    Keywords : extreme sports; women; risk perception; fear perception; self-extension; influence; motivation;

    Abstract : Background: Extreme sports are a men-dominated area within sports as most male participants seem to have a lower perception of risk. Over time many motives for doing extreme sports were found. However, the relationship between extreme sports and self-extension was never researched. READ MORE

  4. 24. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Svensson; Lorenzo Dirksz; [2021]
    Keywords : Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Abstract : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. READ MORE

  5. 25. Who Belongs in The Outdoors? : A qualitative study on how perceptions of (in)justice influence Swedish immigrants’ motivation to recreate in the outdoors

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Thuha Nguyen; [2021]
    Keywords : Environmental Justice; Outdoor Recreation; Sweden; Immigrants;

    Abstract : Outdoor recreation was established in Sweden about 100-150 years ago and its practices and organization were at that time dominated by a white male upper class. Today, Swedish outdoor recreation is guided by public policy, imploring for everyone’s equal value, and right to experience and be outdoors, regardless of age, color, or gender. READ MORE