Essays about: "motives for eWOM"

Found 4 essays containing the words motives for eWOM.

  1. 1. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
    Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

  3. 2. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

  4. 3. Impact of Online Word of Mouth on moviegoers: Students at the University of Gävle

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Andreea Vlangar; Nathan Lefèvre; [2016]
    Keywords : Word of Mouth; eWOM; Film industry; Movie; Motives; G eneration; moviegoer’s behavior;

    Abstract : Purpose The purpose of this research is to investigate online WOM in terms of its practice and the effect it can have on movie consumers. What are the motives moviegoers have in generating eWOM? Where can eWOM on movies be found online, and how does it impact its readers? Design/methodology/approach In order to develop our aim and research questions, the main concepts about WOM in general and WOM in the film industry were reviewed. READ MORE

  5. 4. Motives behind positive electronic Word-of-Mouth on social networking sites : So, why do you "like" that?

    University essay from Företagsekonomiska institutionen

    Author : Christine Jansson; Polina Zakharkina; [2013]
    Keywords : word-of-mouth; WOM; electronic word-of-mouth; eWOM; motives for eWOM; social networking sites; SNS; Facebook;

    Abstract : Consumers are increasingly engaging with brands on social networking sites (SNS) through activities such as sharing, commenting, liking and recommending products or brands to other consumers. These types of recommendations are referred to as electronic word‐of‐mouth (eWOM) and are proven to have a significant influence on consumers’ purchasing decisions. READ MORE